When did it become the middle class dream to quit your well paid job and open up a little artisan coffee shop in the slightly dingy part of town? I can’t count the number of people who have confessed this secret fantasy to me recently, and I know one person who has bitten the bullet to make it happen. It’s easy to see the allure. Especially for Generation Y (of which I am just on the verge) who have grown up with the expectation that work should be a rewarding and empowering pursuit, not a ball and chain around your neck.
This is partly because the wealthy western world is moving higher up Maslow’s hierarchy of needs. It’s no longer enough for jobs to provide money, security and status. Now many of us are looking for careers which help us grow as people and reach our full potential. And that…
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